Google Adwords or Pay Per Click Advertising

Google Adwords or Google's pay-per-click (PPC) advertising option allows web sites to attract traffic on a pay per click basis. Each time a person surfing the Internet clicks on your web site you will be charged an amount.
There are a lot of acronyms and jargon associated with Google adwords. We have included some definitions below:

Cost-per-click (CPC)

Using the CPC pricing model, you will be charged for each click on your ads. No costs will be incurred if your ad is displayed for a search query, but users do not choose to click it.

Cost-per-thousand impressions (CPM)

Under the CPM pricing model, AdWords will charge your account for each time your ad is displayed, whether a user clicks on it or not. You make your bid on each 1000 impressions your ad receives.

Quality Score

Quality Score is the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword's click-through rate (CTR), relevance of your ad text, historical keyword performance and other relevancy factors. The higher your Quality Score, the lower your minimum bid and price you will pay per click.

Minimum bid

The amount assigned to a given keyword in your account based on its quality (or Quality Score). The minimum bid is usually the least amount you can pay per click in order for your keyword to show ads.

Click-through Rate (CTR)

Your click-through rate (CTR) is a metric that helps show you how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100. We can help with Google Adwords Advertising VadeCom works closely with the worlds leading Pay Per Click advertising provider to offer our clients the best return on investment. To learn more about how VadeCom can help you with you Pay Per Click campaign in Google, Yahoo and MSN just click on the link below.

Build a better site with VadeCom CMS. Today.

Site Control is VadeCom's Content Management System (CMS). Site Control is an intuitive publishing tool built into all VadeCom Websites. Site Control is an easy to use, Search Engine-friendly browser-based web system that allows non technical staff with no programming knowledge to manage the site's content. All website content is inputted through a secure browser interface, accessible from any computer with Internet connectivity. Site Control accommodates multiple user levels to protect data integrity and maximize administrative efficiency.

Site Control integrates a set of custom designed templates that enable staff to focus on page content authoring and formatting, rather than navigation and design layouts. This preserves design consistency (fonts, colors, styles and sizes) and ensures that corporate style guidelines are maintained.
Site Control eliminates website maintenance costs and enables you to update your content at your convenience. This allows you to maintain a fresh and dynamic feel that encourages visitors to return on an ongoing basis for useful information.

Site Control comes with a comprehensive user guide to help you get started. For those looking for extra functionality (such as product catalogues, image gallery or ecommerce), we provide an extensive range of optional components.

*Definition: Content Management System - CMS - A system used to manage the content of a Web site. Content management systems allow a content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.

Some Elements of Site Control are highlighted Below:

Advanced WYSIWYG word style text editing Site Control integrates a sophisticated Word-style text editor that provides you with a convenient method of updating and formatting the presentation of content on your website. Site Control's text editor is the latest generation of WYSIWYG (what you see is what you get) authoring tools, combining the most extensive range of document formatting options to ensure you maintain complete freedom over the appearance of your website. Take full advantage of all of the available features (spell checker, table wizard, font/color, style sheet and image manager) to brighten up your content and engage your customers.

Windows file manager style browsing Site control simplifies content management and organization with the inclusion of an advanced tree view component. Site Control adopts a windows based file management system to provide you with a recognizable system that integrates unique industry-leading features for hierarchical interface management. Simple drag and drop functionality combined with a collapsible menu structure brings the simplicity and familiarity of Windows Explorer to your website's content management system.

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Website Navigation Administration Site Control's dynamic navigation administrator provides you with the ability to control the organizational structure of internal website pages. Through the navigation manager you can add, modify and delete pages appearing in your website. Site control integrates a series of pre-defined templates to streamline the process of creating and publishing professional pages throughout your website. The flexible design of Site Control provides you with the basis for a scalable web solution that evolves as your business grows and matures.

Secure Browser Login Site Control incorporates a login feature that restricts access to your website's content management system. The Site Control authentication process ensures that unauthorized users are unable to access restricted areas of the website and content management system.

Multiple Administrators Site Control integrates a complete user management system to facilitate multi-access authoring rights. All user administration is performed through Site Control's centralized content management system. Site Control includes several levels of administrative access allowing each author to be assigned a specific content editing role. User permissions on access levels ensure that basic authors do not have access to context sensitive sections.

Robust & Search Engine-friendly Architecture Site Control was designed in Microsoft .NET and SQL Server to provide a scalable infrastructure for the rapid development and deployment of customized web solutions requiring advanced functionality and was built from the ground up to be Search Engine-friendly. The separation of the data, application and presentation layers in a 3-tiered architecture creates a robust website platform capable of handling a high volume of user traffic. Site Control integrates Thawte's industry leading secure certificate technology to ensure online transactions are safe and sensitive information from customers is protected.